This expression is true not only for a person, but also for any product. Packaging is the first thing a consumer evaluates. It carries the main message that makes the buyer pay attention and forms the initial - the most stable - impression of the product.

TYPES OF PACKAGING AND CONTAINERS FOR COSMETICS

Manufacturers choose containers and closure accessories for cosmetic products based on their characteristics: consistency, method of use, storage conditions. Nevertheless, there are requirements that must be met all types of cosmetic packaging:

• protection of the contents from aggressive environmental factors;
• ease of use;
• aesthetics.

THE PACKAGING FOR COSMETIC PRODUCTS DIFFERS ACCORDING TO THE FOLLOWING CRITERIA:

• Material. The most common are plastic, glass, metal or a combination of these;
• Closure accessory - cap, dispenser, vacuum dispenser, disc-top, etc. This parameter is determined by the consistency of the cosmetic product;
• Volume. Here you need to consider the portion of cosmetic product that is consumed per application.
• Surface color. As a rule, containers for cosmetics are transparent or colored in white or light shade. This makes it possible to apply images on the surface, indicating the manufacturer, type and composition of the product.

PACKAGING AS A MARKETING TOOL

The choice of a product is largely driven by the emotion and impression caused by its appearance. People unconsciously lean towards a product that looks attractive. First they evaluate the shape, color, and only then the functionality and ergonomics. Next, the information on the packaging is studied and analyzed. Unlike perfumery, when choosing cosmetics, the buyer does not have the opportunity to test the product when buying. It is based on the information from the packaging.

THEREFORE, IT IS EXTREMELY IMPORTANT FOR COSMETICS MANUFACTURERS TO COMPLY WITH THE FOLLOWING PRODUCT DESIGN CONDITIONS:

• attractiveness of the packaging;
• the informativeness of the text on it;
• functionality of the container and ease of use of the contents;
• protective characteristics that ensure the preservation of stable composition and properties of the product.

INDIVIDUAL PACKAGE DESIGN - THE BEST BRAND ADVERTISING

The main function of individual design of cosmetic bottles and packaging is to create a positive image of the brand, to make it recognizable. Branded packaging that distinguishes the product from others brings no less effect than a large-scale advertising campaign.

From an economic point of view, investing in individual product design is more profitable than advertising. The manufacturer incurs costs only at the initial stage, when a branded package design is developed. Then the product advertises itself without requiring additional investments. It is not for nothing that well-known manufacturers pay as much attention to the design of cosmetics packaging as to the formula of the product itself.

FEATURES OF PRINTING ON BOTTLES

Bright expressive printing on the packaging indicates the quality of the cosmetics inside. It is necessary to maintain the proportions of the logo, corporate font, shade. The text should be readable, clear. To do this, it is important to choose the right type of printing. It is determined by the type of material on which the image is applied, characteristics and shape of the surface.

In most cases, containers for creams, serums and other cosmetics are made of polymeric materials. The most common are polyethylene terephthalate (PET), polypropylene (PP), polyethylene (PE). Despite the external similarity, the surface of these materials differently perceives the print. Help in choosing the font shade and method of image application can only be an experienced specialist. For printing on plastic bottles are used:

• flexography;
• silkscreen;
• Offset;
• engraving;
• sublimation;
• direct digital printing.

Compliance with printing technology, the level of equipment and colorant used, and post-print finishing are extremely important. This determines the quality, durability of the image and, ultimately, the presentability of the brand.

Milliform's catalog offers a wide range of containers for cosmetics and perfumes. It is stored in our own warehouses, thanks to which the period of forming and sending the batch of goods does not exceed 1-2 days. "Milliform" accepts individual orders for exclusive packaging in accordance with the sketch provided by the customer. If there is no such sketch, the company's specialists develop a design based on the client's wishes. We carry out a full range of works to create packaging, including all types of printing on bottles and jars.