In today's realities, it is not enough to produce high quality products, an important and crucial point is selection of cosmetic packaging. Packaging for cosmetics should be of high quality and have an attractive appearance, as the original non-standard packaging is the first thing a customer sees and stops his or her eyes.

Choosing the right packaging will help the company stand out in its market segment, increase competitiveness and sales. Residents of European countries were asked to take a survey to find out what consumers think about cosmetic packaging. For the residents of Southern Europe, design was in the first place, and for the residents of Western Europe, the practicality of the packaging was in the first place. Mary-Ann Lovre expressed her opinion on this matter as follows: "Packaging should be aesthetically pleasing and functional at the same time." And this is true. Marketing experts have long ago discovered that original and eye-catching cosmetic packaging increases sales. Therefore, manufacturers must understand the importance of choosing the right packaging.

SO WHAT KIND OF PACKAGING DOES YOUR PRODUCT NEED?

The first thing a potential consumer sees is the color. Then they pay attention to the shape, symbols, and words printed on the cosmetic packaging. That's why it's recommended to choose colors that are pleasant for visual perception and that harmonize well with your logo and text on the packaging. It is believed that packaging should be as simple as possible so that the purpose of the products inside is immediately clear.

Another important point is the convenience of using cosmetic bottles. Customers often prefer compact packaging for all kinds of creams, varnishes, and perfumes that can easily fit into any handbag. The increase in demand for small jars, bottles and vials is due to the limit on the transportation of liquids in hand luggage on airplanes.

Equally popular are packages with dispensers and sprays, which allow you to use the cosmetic product in portions, which saves on consumption. You should also keep in mind the materials used to make the packaging. Glass and acrylic are much more expensive and presentable than plastic. Non-standard packaging for cosmetics with decoration looks very favorable.